Conspicuous
How Modern Luxury Redefined Craft, Clout, and Culture
From the designer handbag that defined a generation to the quiet luxury rebellion reshaping consumption today—the untold story of how we fell in love with luxury, and why we're falling out of love again.
Published: September 30, 2025
Reviews: 4.8 Stars on Amazon (#1 New Release in Fashion)
About the Book
CONSPICUOUS takes readers inside luxury's most dramatic transformation in modern history. Through intimate consumer stories and unprecedented industry access, this book reveals how brands like Louis Vuitton, Chanel, and Hermès evolved from exclusive ateliers into global empires—and what happened when their dreams of democratization collided with luxury's fundamental need for exclusivity.
Part cultural history, part business exposé, part personal journey, this book follows luxury's journey through three acts: the seductive rise of logo culture and Instagram-fueled desire, the explosive growth and inevitable contradictions of mass luxury, and the emerging rebellion toward quiet luxury, values-driven consumption, and authentic craftsmanship.
You'll Discover:
- • How a single Instagram post can make or break a luxury brand
- • Why Hermès deliberately maintains waiting lists while competitors chase growth
- • The hidden costs behind "Made in France" labels
- • How Buy Now, Pay Later services transformed luxury access
- • Why quiet luxury brands like The Row represent luxury's future
ENDORSEMENT
"In Conspicuous, author Karina Vunnam gives us a behind the scenes look at how the leading luxury houses have transformed the age-old world of luxury from that only accessible to a culture's aristocratic elites to one where nearly anyone can indulge if they have the will to do so. This is a book that reveals how contemporary luxury brands have relentlessly created that will."
— Pamela N. Danziger, luxury market researcher, author and journalist
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